Web Marketing For Dummies

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budget. Discover how to:

• Make your site search engine friendly
• Close a sale on your site
• Drive traffic to your site
• Create an online marketing plan
• Take advantage of guerilla marketing
• Maximize your marketing dollars