Social Media For Dummies

Generate leads and increase sales with social media using this all-in-one guide!

Building On Success Marketing your business through social media really isn’t rocket science. Here’s how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

Find the business side — explore the variety of social media options and research where your target audience hangs out
Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity
Establish your presence — start a blog or podcast to build a following
Connect professionally — network with LinkedIn for B2B success
Follow and be followed — find the right people to follow on Twitter and get them to follow you
Fan out — showcase your company with a customized Facebook business page
Follow up — use analytics and return on investment (ROI) to assess the success of your social media campaign

Jan Zimmerman provides Web marketing, social media, and site management services through her company, Watermelon Mountain Web Marketing. She also wrote Web Marketing for Dummies.

Social Media for Dummies Table of Contents
© 2010 Wiley Publishing, Inc.
Reprinted with Permission

Web Marketing For Dummies

Develop a plan, build a marketing-effective site, and create word-of-Web campaigns

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budget. Discover how to:

Make your site search engine friendly
Close a sale on your site
Drive traffic to your site
Create an online marketing plan
Take advantage of guerilla marketing
Maximize your marketing dollars

Web Marketing for Dummies Featured Companies

Web Marketing for Dummies Table of Contents
© 2009 Wiley Publishing, Inc.
Reprinted with Permission