Listen to Jan’s Interview: Social Media Marketing Sucess

Curious about using social media to promote your business? Find out Jan Zimmerman’s tips for social media marketing success. Listen to Jan’s 5/15/17 appearance on the Ask Those Branding Guys™ podcast on the Once a Day Marketing Blog:  or on

Compelling Social Content Builds Connections

“Jan’s philosophy is that social media is only part of online marketing and online marketing is just one component of overall marketing for your business. She advises businesses not to focus on a single aspect.”

“Social media marketing does take effort. Jan shared that businesses should expect to spend two hours per week on each channel to be successful. One way a business can use social media is for testing advertising concepts prior to pushing them out in traditional, more expensive channels. Feedback can be obtained quickly from your target audience.”

“When it comes to social media many businesses are concerned about engaging with customers and potential negative response. Jan’s view is that this is no different than customers sharing their experience in the past – it just happens more quickly. Social media is an opportunity not only to reach your audience but to showcase great customer experiences and how you respond to customer needs. It is also a great forum to ask customers questions and learn more about how you can improve your product or service.” –  James Glover, Once a Day Marketing™

Bigtime Marketing on Little Money

Don’t have a lot of Benjamins to spend on promoting your business?  No worries, there are plenty of inexpensive, small scale and guerrilla marketing tactics – both offline and online – that won’t blow your small marketing budget.  With imagination, creativity and energy your small business can overcome dollar obstacles to gain new customers, retain old ones and build a great reputation.

This interactive workshop will identify resources and practices that you can use to build an effective marketing plan based on your knowledge of marketing techniques, your target audience and market conditions.  You’ll walk out of the class with a one-page marketing plan to start implementing the next day!piggy-bank-web

Learn how to:

  • Conduct affordable market research
  • Look at statistics for small business marketing
  • Build a marketing plan
  • Move from strategy to tactics and back again
  • Price and discount goods and services


Workshop sponsored by Albuquerque SCORE

Thursday, June 23, 9:00 a.m – 12:00 p.m.
Albuquerque Hispano Chamber of Commerce
1309 Fourth Street SW
Albuquerque 87102

For more information and to register, go to:
There is parking in the rear of the Chamber.
Click here for Driving Directions

How much: $19.95

We’ll provide refreshments.

Space is limited.