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Jan Zimmerman’s books on Social Media, Facebook, and Web Marketing are available to purchase online. In them, she covers topics such as social media for small business, setting up a web marketing campaign, how to utilize advertising on social networks, and how to run successful e-mail marketing campaigns. Click the images below to purchase copies.

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Social Media Marketing All-in-One for Dummies, 4th Edition

Social Media For Dummies

The bestselling social media marketing book

marketing your business through social media isn’t an option these days—it’s absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you’ll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Social media continues to evolve at breakneck speed, and with the help of this guide, you’ll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you’ll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line.


  • Watermelon Web Testimonial from I.TaylorA completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
  • Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more
  • Explains how to blend social media with your other online and offline marketing efforts
  • Shows you how to leverage data to learn more about your community

Don’t get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.


Facebook Marketing All-in-One For Dummies, 3rd Edition

Reach your customers with the latest Facebook marketing strategies

Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.

  • Learn how to claim your presence on Facebook
  • Build pages to engage, retain, and sell to customers
  • Discover advanced Facebook marketing tactics
  • Master Facebook advertising
  • Find out why measuring, monitoring, and analyzing are important

Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.

Download your signed Bookplate that you can print on label stock and paste into your book.


Web Marketing For Dummies, 3rd Edition

Get the latest tools and trends in web marketing with this new edition of a bestseller.

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.

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  • Reflects current marketing trends
  • Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers
  • Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence
  • Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more
  • Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans 

Download your signed Bookplate that you can print on label stock and paste into your book.

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