Small Business Marketing Package

Getting Started: Online Marketing Package

All the Essentials: $2499*

Let us liven your existing site with new trafficLet us liven your existing site with new traffic or help you get started online. We’ll begin by evaluating your existing website or assist in the creation of a website to include key marketing elements to help your business improve in search engine rankings assuring it’s marketing efficacy.

  • Review your existing sites for user friendliness, search engine compliance, and marketing effectiveness
  • Run baseline reports on search engine ranking, inbound links, and Google Page Rank
  • Web analytics with review of current site traffic statistics and recommendations
  • Recommend web site changes and other appropriate online marketing techniques
  • Create or revise an effective site index that reflects the needs of your target audience
  • Select and test 36 new keywords appropriate for your target market
  • Recommend changes for optimizing 1 paragraph/per page for 6 pages for keywords and metatags
  • Provide tags, optimized text, and reciprocal links for your developer to place on the site
  • Submit to 20 free, targeted search engines and yellow pages
  • Request 30 free, targeted inbound links with good Google-relevance, customized for your audience
  • Submit to 5 social media bookmarking, news, shopping, and/or social directory sites, if applicable
  • 2 hours strategic marketing consultation (principal)
  • 1 follow-up report 3 months after submissions completed
  • Free signed copy of Web Marketing for Dummies, 3rd edition

*This package is available for small businesses only. Project management available at hourly rates. Each step includes one revision only. Billed 1/2 up front and 1/2 after 3 months. Must be completed within 6 months or subject to additional charges. Prices above do not include taxes, 3rd party charges, or programming costs incurred by your developer. Some tasks and options may be interchanged.

Package Module: Each option $400

  • 1 PPC Campaign (search terms, 1 ad group, 3 ads) on Google, or MSN (3rd party charge) up to $500 in ads; additional hourly charges for more services
  • Create accounts and profiles on two social media services, e.g. Facebook, Twitter, GooglePlus, or other appropriate social media sites
  • Write & distribute an online press release (3rd party charge)
  • Copywriting 6 additional pages from your draft
  • Additional statistical follow-up per run (search engines, link requests, resubmissions, web analytics, and advice)

Double Option $750

  • Template e-newsletter design & set-up in Constant Contact (3rd party charge) & Training
  • Newsletter content
  • Database Upload

Hourly or Add-On Rates

  • Copywriting (from your draft) $90 per hour
  • PPC Campaigns $400 minimum set up + 15% commission
  • Other Online Advertising Campaigns $400 minimum hourly research + 15% commission >$500
  • Custom Marketing Plan or Strategic Consulting $150/hour or per project quote
  • Project Management for Development or Content $90/hour or per project quote
  • Expanded Marketing, Data Entry, Testing, Training $50/hour or per project quote
  • Expanded Tech Support for Template or CMS sites $50/hour or per project quote
  • Template e-newsletter content (in Constant Contact) est. $400/1st issue; then min. $250/issue based on scope & content provided
  • Social Media Package save $100 on a social media package

Prices above do not include taxes, 3rd party charges, or programming costs incurred by your developer. Some tasks and options may be interchanged.

Need Special Services? Contact Us for a Custom Proposal! Call 505.344.4230 or use our inquiry form to request a free consultation.